To generate maximum exposure and brand awareness, we built a network of influencers to partner with regionally and nationally throughout the campaign. Our primary focus was to humanize the product while promoting its benefits. The initial campaign approach was built around informative and educating partnerships to capture the target audience’s attention and interest. 

This resulted in our influencer marketing reaching an audience of 14.6 million for the brand, resulting in millions of impressions and a tremendous increase in website traffic. Simultaneously, the wine brand increased its Instagram followers by over 1K and received thousands of impressions. In the end, this increased sales significantly on the first day of the campaign launch.