We got to work executing a comprehensive marketing strategy that emphasized the brand’s unique selling points. The plan was to achieve consistent ROI by building a new customer funnel to grow website purchases. To accomplish this, the team A/B tested consumers with various innovative formats to develop an “Always On” campaign formula, consistently leading to sales and reaching the goal of a high ROI. The best testing audience and message were incorporated into powerful promos, performing exceptionally well. The team’s use of videos to retarget the middle to bottom-funnel customers proved successful. At the same time, we implemented a strategic PR campaign to increase brand awareness in top publications.

Our strategic implementation and execution of new customer funnels led to the lifestyle brand's triumphant entry into a new market with a six times return on ad expenditure and $350,000 in initial revenue. Additionally, the PR campaign resulted in 37 features with a reach of 4.14 billion online readers.