ENTRY INTO THE U.S. MARKET
Styling an Innovative Brand's Entry Into the U.S. Market, Boosting Brand Awareness With Beauty Influencers
The Challenge
A Japanese hair tool brand looked to partner with beauty influencers and was eager to establish a presence in U.S. stores and media. With our track record of building relationships with key influencers and top retailers, the brand turned to us for help expanding into the U.S. and establishing influencers in the industry. The intention was to generate brand awareness and sales as well as educate a new audience on the innovative technology behind the product line.
The Strategy
Through our collaborative strategy, our team achieved remarkable results for our client. The outreach saw a total follower count of 1.5 million of the influencers we partnered with, resulting in six influencers secured, 256K+ followers reached, 12K+ total engagements, and 45+ sales generated. The brand praised our services for their positive reception in the U.S. marketplace and our ability to connect them with the right influencers, significantly amplifying their digital presence. Our search campaigns also yielded positive ROAS and drove substantial purchase volumes. Our PR team secured an impressive 175 media features across renowned outlets such as CNN, Brit + Co, ESSENCE, FOX, and TIME Magazine, among others, elevating the brand's visibility to new heights. Furthermore, our partnership with Urban Outfitters facilitated swift onboarding within a mere couple of months, underscoring our ability to foster rapid retail expansion. Our integrated strategy affirmed the effectiveness of our comprehensive approach in achieving our client's objectives.
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